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Trendalytics Names Top Trends in Beauty for May

Curly hair, probiotic skincare, and glossy lips are among the beauty trends identified by Trendalytics for May 2022.

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By: Marie Redding

Senior Editor, Rodman Media


Trendalytics, a trend intelligence platform that helps beauty marketers understand, validate, and predict what beauty consumers want, just released its report for May 2022—and here’s what’s ‘in.’

Key Beauty Trends for May 2022

  1. Mane Event—a focus on curly hair—including curl creams, plus hair oils that promote growth
  2. Beauty Biotic—science-based active ingredients, such as probiotic skincare  
  3. Summer Glow—think dewy skin, shimmer lips, and glossy lip gloss

All the Trends, Ranked

Emerging

  • Glossy Lip   +50%
  • Curl Refresher   +31%
  • Tousled Waves   +31%
  • Antioxidant Skincare   +23%
  • Mururmuru   +23%
  • Dewy Skin   +21%
  • Glass Lip   +21%
  • Probiotic Powder   +18%
  • Hair Makeup   +16% 
  • Hair Serum   +14%

Safe Bets

  • Shimmer Lip Gloss   +2,020%
  • Hydrating Lipstick   +1,066%
  • Butterfly Haircut   +911%
  • Tinsel Hair   +220%
  • Sunscreen Stick   +121%
  • Rosemary Oil   +116%
  • Polyglutamic Acid   +101%
  • Ice Roller   +78%
  • Dewy Blush   +63%
  • Probiotic Cleanser   +3%

Peaking

  • Plumping Serum   +28%
  • Blush Contour   +25%
  • Prebiotic Cream   +21%
  • Perfume Sample   +19%
  • Eyebrow Lamination   +15%
  • Two-Tone Nails   +13%
  • Caffeine Eye Cream   +8%
  • Marine Collagen   +8%
  • Lash Serum   +3%
  • Inner Corner Eyeliner   -8%

On Its Way Out

  • Matte Nail Polish   -13%
  • Succinic Acid   -16%
  • Fake Eyelashes   -19%
  • Hemp Body Lotion   -22%
  • Sugar Wax   -40%
  • Caffeine Concealer   -42%
  • Sculpting Wand   -47%
  • Chlorophyll Supplement   -53%
  • Toothpaste Tablets   -53%
  • Sock Curls    -63%

Changes from Recent Reports

Look back at Trendalytics’ March report, and you’ll find dewy skin and glossy lips were on the rise then, as well—along with intricate eye makeup. 

And if you missed last month’s report ‘French Girl Beauty’ was the key trend direction, including effortless makeup, graphic eyes, and oiled hair. 

Need more info? Download the full Trendalytics May 2022 report. 
















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